Snapchat My AI: Remove, Unpin, Mute or Delete Your Data (and What It Knows About You)

Does this match what you see?

• My AI is pinned at the top of your Chat feed.
• You cleared My AI but worry it still has your messages.
• My AI suggests places near you, even in Ghost Mode.
• My AI disappeared and you want it back.

iPhone & iPadAndroid

Based on 13 Snapchat Support articles supplied by the site owner. Some Settings labels differ between iPhone and Android, and between Snapchat’s own help pages (see delete your data).

Why this happens: the possible causes

What each action does, and what it doesn’t.

• Clearing the chat isn’t deleting your dataCheck this first

  Snapchat says Clear from Chat Feed removes the thread from your Chat feed, but doesn’t delete data you’ve previously shared with My AI.

• Snapchat still has location accessCheck this first

  Snapchat says if you share your location with Snapchat, it’s shared with My AI, even in Ghost Mode.

How to fix it, step by step

Work through these in order. They start with the quickest, safest checks and only move to steps that sign you out or remove data later.

Get My AI back, or pin it again

• Re-pin it: in Chat (or search “My AI” with the 🔍 magnifying glass), press and hold My AI > Chat and Notification Settings > Pin Conversation.
• Add it back after clearing: tap 🔍, search “My AI”, open it and send it a Chat. Snapchat says that puts it back in your Chat feed.
• Snapchat+: to pin My AI to the top of your Chat feed, Snapchat says to tap the Snapchat+ banner in My Account and turn on Pin My AI?

Does My AI remember you? What Snapchat stores

• Stored until you delete it: Snapchat says everything you share with My AI is kept until you delete it. It says stored chats help improve My AI, personalize your experience and keep your chat history available to you.
• Doesn’t remember over time: Snapchat says My AI won’t remember details from your earlier conversations over time, even though they’re stored.
• Ads and products: Snapchat says what you share with My AI, including your location if you’ve shared it with Snapchat, may be used to improve Snap’s products and personalize your experience, including ads.
• What it’s powered by: Snapchat says My AI uses large language models such as OpenAI’s GPT and Google’s Gemini, with Snapchat’s own safety controls. Its answers may not be current on recent news, and it may avoid some sensitive subjects.
• Give feedback: long-press any My AI reply to give Snapchat feedback.
• If you share its answers: Snapchat asks you to let people know AI was involved.

Group chats and Team Snapchat

• Group chats with My AI: Snapchat says My AI can read messages in a group chat it’s in, so it can take part. Clearing your My AI data doesn’t delete group chat messages. To delete your own message there, press and hold it and tap Delete; Snapchat says friends can see that a message was deleted, and you can’t delete messages others sent.
• Team Snapchat: Snapchat says if you accepted the Team Snapchat generative AI pop-up, your messages with Team Snapchat may be stored separately. Deleting your My AI data doesn’t delete them. Go to Settings > Privacy Controls > Clear Data > Clear Conversations > Team Snapchat and confirm. Our note: Snapchat’s page gives this one path and doesn’t list separate Android steps.

An AI chatbot ad in your Chat feed? That’s not My AI

Snapchat says an AI Sponsored Snap is an ad in your Chat feed that opens a 1:1 chat with an advertiser’s AI chatbot. It isn’t My AI and it isn’t a person: the advertiser provides and manages the chatbot and is responsible for its replies.

• Spot it: it shows as a chat from the advertiser’s Public Profile with an Ad badge and a blue messaging icon (standard Sponsored Snaps use a red or purple icon).
• What you can send: text and images; videos and other formats give an error.
• Your data: Snapchat says it keeps these chats under the same rules as your other Chats, and your messages also go to the advertiser’s AI service, handled under the advertiser’s privacy policy (linked when you first open the chat).
• Remove it: press and hold it in your Chat feed > Clear from Chat Feed. If you don’t send a message, Snapchat says it disappears after you leave the Chat tab; if you do, it stays like a normal chat. Some advertiser chats (Snapchat names Experian) have an x to clear them, or, if you follow that Public Profile, press and hold > Chat and Notification Settings > Clear from Chat Feed.
• Report it: press and hold the chat > Report Ad, or long-press a chatbot message > Report. You can block the advertiser’s Public Profile, but Snapchat says that may not stop their Sponsored Snaps appearing.
• Opt out: Snapchat says these are part of its ads program, and the Snapchat+ Platinum monthly plan removes Sponsored Snaps, Story and Lens ads.

What not to use My AI for

Snapchat says not to use My AI for political, sexual, harassing or deceptive content, spam, malware, or content promoting violence, self-harm or human trafficking, or anything against its Community Guidelines (external site, opens in a new tab).

How to know it worked

• Our check: My AI is where you want it in Chat, and Snapchat confirmed your My AI data clear.

Still not working? Your next steps

1. Notifications from everything else not working? See Snapchat notifications not working. Want to control your location more widely? See Snap Map and Ghost Mode.

Frequently asked questions