Quick answer
Lens gone: look in Lens Explorer for Community Lenses, and check back later. Filter or Lens rejected: remove logos you don’t own, any Snapchat branding, phone numbers, links, social handles and personal details; use a 1080 × 2340 PNG under 300KB with a transparent background and no more than two lines of plain text. Make your own Lens: use Lens Studio (iPhone app, web, or desktop).
Does this match what you see?
- A Lens you used before no longer appears.
- Your custom Filter or Lens was rejected or removed.
- You can’t find On-Demand Geofilters anymore.
iPhone & iPadAndroidComputer (browser)
Based on four Snapchat Support articles supplied by the site owner.
Why this happens: the possible causes
Common reasons a custom Filter or Lens is rejected.
| Problem | Fix |
|---|---|
| Logo, brand or trademark you don’t own | Remove it, or get permission |
| Snapchat names, Ghost logo, Snapcodes or app screens | Remove all Snap branding |
| Phone number, email, link, social handle or personal info | Remove it |
| Wrong file | PNG, 1080 × 2340, under 300KB, transparent background |
- Content rulesCheck this first
Snapchat lists content it won’t accept, including others’ marks, contact details and offensive or dangerous content.
- File specsCheck this first
Snapchat says files should be 1080 × 2340 pixels, under 300KB, PNG with a transparent background.
Try these 60-second checks first
- Check your Filter file is a PNG under 300KB with a transparent background.
How to fix it, step by step
Work through these in order. They start with the quickest, safest checks and only move to steps that sign you out or remove data later.
Fix 1: Fix a custom Filter or Lens that was rejected
Snapchat says it will reject or remove Creative Tools that break its submission guidelines.
- Remove anything you don’t own: business names, logos or trademarks without permission, and music you don’t have the rights to.
- Remove Snapchat branding: “Snap”, “Snapchat”, “Spectacles”, the Ghost logo, Snapcodes or the Snapchat interface, and anything suggesting a partnership with Snap.
- Remove contact details: phone numbers, emails, links, Snapcodes, download instructions, social media logos or usernames, and personal information.
- Check the content: nothing violent, obscene, offensive, or promoting dangerous or illegal activity (including Snapping while driving).
- Check the file: 1080 × 2340 pixels, under 300KB, PNG with a transparent background, no more than two lines of non-stylized text, and don’t cover too much of the screen.
- Business Filters: include a business name, and no photos of people.
Snapchat says any Filter or Lens with political content must show “Filter paid for by [purchaser]” (or “Lens paid for by”) in 40-pixel text with a shadow background. Snapchat also says to pick a location area that doesn’t use too many points or thin areas, because device location isn’t always exact, and dates and times you’re sure cover your event.
Did it work? Your resubmitted Filter or Lens is approved.
Did Fix 1 solve it?
Great, you fixed it with Fix 1. Tell us it worked, or bookmark this page in case it happens again.
A Lens disappeared
Snapchat says the available Lenses are always updating to make room for new ones. Try Lens Explorer for Community Lenses, and check back: a Lens you want may become available again.
On-Demand Geofilters have ended
Snapchat says it stopped supporting On-Demand Geofilters from February 10, 2023, they stopped showing on March 31, 2023, and it processed prorated refunds after that date. It points brands to Sponsored Lenses instead.
For a business, Snapchat says a free Business Account (external site, opens in a new tab) lets you buy Filters for multiple locations, age-target them, and create Smart Filters with dynamic text. Snapchat’s submission guidelines still describe personal and business custom Creative Tools, so the rules above apply to whatever you submit.
Make your own Lens with Lens Studio
Snapchat says Lens Studio is its free Lens maker. Sign in with your Snapchat account and start from a template or from scratch.
- iPhone: the Lens Studio app (external site, opens in a new tab).
- Android: Snapchat says it’s coming soon; use the web version meanwhile.
- Web: Lens Studio in your browser (external site, opens in a new tab).
- Desktop: the Lens Studio desktop app (external site, opens in a new tab) is for professional developers building complex AR; mobile and web are for everyday creators.
Problems with Lens Studio? Snapchat points you to Lens Studio Support (external site, opens in a new tab).
How to know it worked
- You found the Lens you want, or your Filter meets Snapchat’s rules.
Still not working? Your next steps
- See a Filter or Lens that breaks the rules? See report on Snapchat. Camera or Lenses not loading at all? See Snapchat not working.
Official help routes
SocialAppFix can’t see or change your account. For account decisions, recovery and appeals, only the platform’s own tools can help. These links go to the official sites.
- Snapchat Support: Custom Creative Tools Submission GuidelinesSnapchat Support (external site, opens in a new tab)
- Snapchat Support: Why are some Lenses no longer available on Snapchat?Snapchat Support (external site, opens in a new tab)
- Snapchat Support: How to Buy a Filter for My BusinessSnapchat Support (external site, opens in a new tab)
- Snapchat Support: How can I create Lenses for Snapchat?Snapchat Support (external site, opens in a new tab)
Frequently asked questions
Why did my Snapchat Lens disappear?
Snapchat says Lenses are always rotating. Try Lens Explorer and check back later.
What size should a Snapchat Filter be?
Snapchat says 1080 × 2340 pixels, under 300KB, PNG with a transparent background.
Can I still buy an On-Demand Geofilter?
No. Snapchat says On-Demand Geofilters stopped in 2023. Businesses can buy Filters through a free Business Account.
How do I make my own Snapchat Lens?
Snapchat says to use its free Lens Studio: the iPhone app, the web version, or the desktop app.
Did this solve your problem?
Your answer stays in your browser — nothing is sent or stored. The “tell us” link opens your own email app.
Out of date or didn’t work? Email us — never include passwords or codes.
Sources and how we checked this guide
We base steps on the platforms’ own help pages and the phone makers’ official guides. Menu names change often and can differ by device, app version and region. Where a platform page could not be independently read, we link it so you can check the current wording yourself.
- Custom Creative Tools Submission Guidelines (external site, opens in a new tab)
- Why are some Lenses no longer available on Snapchat? (external site, opens in a new tab)
- How to Buy a Filter for My Business (external site, opens in a new tab)
- How can I create Lenses for Snapchat? (external site, opens in a new tab)
Last reviewed 6 November 2026 by the SocialAppFix editorial team against the sources above. Next scheduled review: 6 May 2027. How we write and review guides.
What changed
- 6 November 2026: First published.
SocialAppFix is an independent guide and is not affiliated with or endorsed by Snap Inc.. We never ask for passwords, login codes or payment to fix an account.