Facebook Ad Account Disabled or Restricted? What It Means and What to Do

Meta’s troubleshooting starts in Business Support Home. Each restricted account has a What you can do section with the steps Meta wants from you.

Computer (browser)

1. On a computer, go to Meta Business Support Home (external site, opens in a new tab) and log in.
2. Click Account status overview in the left menu. Under Recent account issues, the Outstanding tab shows current issues and actions (use the calendar icon to look back 14, 30 or 90 days).
3. Click the restricted account (business portfolio, ad account, Page or your profile).
4. Read the What you can do section. Meta may ask you to confirm your identity, complete verification, secure your account or request a review. Follow the one it shows (Fix 2 to Fix 4).

Meta says that in most cases you need to confirm your identity before it can reinstate an account. If it noticed unusual behavior, it may ask you to verify it’s really you.

Computer (browser)

1. In What you can do, follow Confirm your identity or Start verification, then complete the on-screen steps.
2. Meta says you may need: the email address on the account, your phone for an SMS, a photo of your ID (such as a passport or driver’s license), or the payment method on the account.
3. Finish once you’ve started. Meta says you may need to complete the process within a certain time.
4. If no more action is needed, Meta says the account will be reinstated. Otherwise, go back to What you can do for the next step.

Only enter these details inside Business Support Home. Never send ID or card details to anyone who messages you.

Meta says users of a business portfolio that’s more than 90 days old may need two-factor authentication. Without it, Meta may restrict access to Meta Business Suite tools, and it reinstates the account once 2FA is on.

Computer (browser)

1. In Business Support Home, click Account status overview > the restricted account.
2. In What you can do, click Secure your account and complete the on-screen steps.
3. Verification may also include clicking a link sent to the email address in your business portfolio, and getting someone with full control of the business portfolio to approve your access.
4. Ask everyone with access to your business portfolio or ad account to turn on two-factor authentication too. Meta’s page on two-factor authentication (external site, opens in a new tab) explains how.

For a restriction caused by a policy violation, Meta recommends requesting a review if you believe the account shouldn’t be restricted.

Computer (browser)

1. In Business Support Home, select Account status overview > the restricted account.
2. In What you can do, select Request review and complete the on-screen steps. You must be an admin on the account.
3. Wait. Meta says reviews are typically completed in 48 hours, though some take longer.
4. If the restriction is removed, your ads won’t restart automatically. Turn them back on in Meta Ads Manager (external site, opens in a new tab).

Meta says there’s a limited number of review requests, and once a review is complete the decision is final. Meta adds that requesting a review won’t hurt your standing.

Meta can restrict four different things, and each one affects advertising differently.

Computer (browser)

1. Business portfolio: Meta says a restricted portfolio isn’t allowed to advertise.
2. Ad account: Meta says the ad account, its ads and some of its advertising assets are disabled.
3. Page: Meta says a restricted Page isn’t allowed to advertise. Every advertiser needs a Page.
4. Personal profile: Meta says you can’t use Meta products to advertise. Ad accounts where you’re the only user may also be disabled, but other members of the portfolio, ad account or Page may still be able to advertise.

Meta may restrict assets it thinks have been compromised. Securing them is the priority before any review.

Computer (browser)

1. Follow Meta’s steps to secure a hacked account (external site, opens in a new tab): it says to secure a hacked profile at facebook.com/hacked, and that a Page takeover may mean your profile, or another admin’s, was hacked. See also Facebook Page hacked.
2. Ask everyone with admin access to change their own password, and remove people and partners you don’t recognize.
3. Check payment methods and recent charges for anything you didn’t make.
4. If your personal Facebook account was taken over, start with Facebook hacked.

Meta says restrictions can include limits on daily spending, a lower payment threshold, or loss of some payment features. It lists unusual payment activity and high rates of failed or disputed payments among the reasons.

Computer (browser)

1. Check your payment method is valid and has funds, and pay any outstanding balance.
2. Avoid repeated failed payments. Fix the card or method before your ads try to charge again.
3. Don’t dispute a legitimate ad charge with your bank to “get money back”, because Meta lists disputed payments as a reason for restrictions.
4. For step-by-step help paying the balance, see ad payment failed.
5. Check Business Support Home for any action Meta asks you to take.

Never type your card or bank details into a page someone sends you. Only use Meta’s own payment settings.